Tuesday, November 22, 2011

Chase, Chance, and Creativity: The Lucky Art of Novelty Review

Chase, Chance, and Creativity: The Lucky Art of Novelty
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For more than ten years I taught a research design course to graduate students at Utah State University, and to help them understand how scientists create hypotheses I made Austin's (an nationally awarded researcher) "Chase, Chance, & Creativity" assigned reading, along with other books and journal articles on hypothesis creation. Consistently they reported that his book helped them most and is on par with good novels in being hard to put down. As for me, I believe "C,C,& C" will help people in all fields (artists, inventors, entrepreneurs,. . .) be more creative. I'll go so far to say to its publisher that it'll be a service to civilization to keep it in print forever.

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This first book by the author of Zen and the Brain examines the role ofchance in the creative process. James Austin tells a personal story of the ways inwhich persistence, chance, and creativity interact in biomedical research; theconclusions he reaches shed light on the creative process in any field.Austin showshow, in his own investigations, unpredictable events shaped the outcome of hisresearch and brought about novel results. He then goes beyond this story ofserendipity to propose a new classification of the varieties of chance, drawing onhis own research and examples from the history of science--including the famousaccidents that led Fleming to the discovery of penicillin. Finally, he explores thenature of the creative process, considering not only the environmental andneurophysiological correlates of creativity but also the role of intuition in bothscientific discoveries and spiritual quests. This updated MIT Press paperbackedition includes a new introduction and recent material on medical research,creativity, and spirituality.

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